Video on Demand

On-demand advertising enhances the impact of a television campaign by offering additional content and making it available around the clock, effectively creating a dedicated TV “channel” for each advertiser. Content can be custom-created by an advertiser or provided by a national brand through co-op partnerships. With customers choosing what and when they want to watch, advertisers benefit from a low-clutter environment and an actively engaged audience proactively selecting content.


• Available in nearly 19+ million homes across more than 60 markets.

• 40% of users have children.*

• 68% of users own their homes.*

• 59% of users are presently married.*

• On demand users are active members of society who are more likely to have investments, attend sporting & theater events, dine out, purchase vehicles in the next year and more.*

XFINITY On Demand Users*

• 42% have a household income of $100,000 or more.

• 67% more likely to work for a Fortune 500 company.

• 27% more likely to have a college degree.

• 16% more likely to have a vacation home.

*Source: Experian Simmons Fall 2013 NHCS Adult Study 12 months.